The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 88
Página 44
... read whatever was lying around and the others I hadn't had a chance to read before . I went back to older magazines and read some parts I didn't usually read . From such quotations one gets an impression that reading itself , rather than ...
... read whatever was lying around and the others I hadn't had a chance to read before . I went back to older magazines and read some parts I didn't usually read . From such quotations one gets an impression that reading itself , rather than ...
Página 58
... reading skills . They may , of course , be physically or mentally incapable of reading . Persons who will not read are those who " can't find the time . " This means that they begrudge time spent on reading because the resulting ...
... reading skills . They may , of course , be physically or mentally incapable of reading . Persons who will not read are those who " can't find the time . " This means that they begrudge time spent on reading because the resulting ...
Página 65
... reading literature of high artistic merit . Writers naturally describe writing as a fine art . Teachers represent the reading of belles - lettres as a means of intensifying aesthetic experience , comparable to any other fine art ...
... reading literature of high artistic merit . Writers naturally describe writing as a fine art . Teachers represent the reading of belles - lettres as a means of intensifying aesthetic experience , comparable to any other fine art ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York