The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 62
Página 226
... reference structur- ing the social field . The reader will remember that we use the term frame of reference " to denote the functionally related factors ( both present and past ) which operate at the moment to determine the par- ticular ...
... reference structur- ing the social field . The reader will remember that we use the term frame of reference " to denote the functionally related factors ( both present and past ) which operate at the moment to determine the par- ticular ...
Página 248
... reference groups involved . The generalization we can make must , therefore , be confined to the description of the process by which personality factors contribute both to the selection of group affiliations and to adjustment to the ...
... reference groups involved . The generalization we can make must , therefore , be confined to the description of the process by which personality factors contribute both to the selection of group affiliations and to adjustment to the ...
Página 395
... reference group ( that is , to share parent values ) , or to use peers as a reference group ( that is , to espouse peer values as they perceived them ) . Chart 3 shows this breakdown of older children as related to pro- grams of action ...
... reference group ( that is , to share parent values ) , or to use peers as a reference group ( that is , to espouse peer values as they perceived them ) . Chart 3 shows this breakdown of older children as related to pro- grams of action ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York