The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 45
Página 290
... regard to two points in particular . ( 1 ) In regard to some attitude changes , incomplete regression often follows termination of exposure It has hitherto been believed that after exposure to propaganda is terminated , such individual ...
... regard to two points in particular . ( 1 ) In regard to some attitude changes , incomplete regression often follows termination of exposure It has hitherto been believed that after exposure to propaganda is terminated , such individual ...
Página 297
... regard to some opinions , the increment was eleven times the size of the short - term effect . For this sleeper effect , which is wholly unique among the findings of communications research , the investigators are unable fully to ac ...
... regard to some opinions , the increment was eleven times the size of the short - term effect . For this sleeper effect , which is wholly unique among the findings of communications research , the investigators are unable fully to ac ...
Página 303
... regard to taste , are also operative in regard to material which espouses a given view . Numerous researches , some conducted in the laboratory and some in normal social situations , indicate that by and large people perceive only what ...
... regard to taste , are also operative in regard to material which espouses a given view . Numerous researches , some conducted in the laboratory and some in normal social situations , indicate that by and large people perceive only what ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York