The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 79
Página 11
... response . If a man waves his fist near your nose , you may dodge . If he squeezes your hand , you may say " ouch ! " These are learned , almost automatic , responses on the sensory and motor skill level . But the stimulus may also ...
... response . If a man waves his fist near your nose , you may dodge . If he squeezes your hand , you may say " ouch ! " These are learned , almost automatic , responses on the sensory and motor skill level . But the stimulus may also ...
Página 139
... response may also be markedly affected by other responses which the individual is making simultaneously and which therefore may cause him to fail to make that response , to distort or simplify it , or to project his own personality upon ...
... response may also be markedly affected by other responses which the individual is making simultaneously and which therefore may cause him to fail to make that response , to distort or simplify it , or to project his own personality upon ...
Página 326
... responses to adversity . Rationalization occurs when the pain resulting from one response sets up a stronger response which thereby reduces or almost eliminates that pain . " Sour - grapes " is the traditional way of describing what ...
... responses to adversity . Rationalization occurs when the pain resulting from one response sets up a stronger response which thereby reduces or almost eliminates that pain . " Sour - grapes " is the traditional way of describing what ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York