The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 64
Página 121
... role . This is what is meant by saying that perception is " selective . " Proposition II , however , also indicates that this selectivity is func- tional . The objects that play the major role in the organized percep- tion , the objects ...
... role . This is what is meant by saying that perception is " selective . " Proposition II , however , also indicates that this selectivity is func- tional . The objects that play the major role in the organized percep- tion , the objects ...
Página 471
... role of the mass media at each of these levels of specificity . To lay the ground work for eventually satisfying such a long term objective , there are certain kinds of problems and data collecting which should be given first priority ...
... role of the mass media at each of these levels of specificity . To lay the ground work for eventually satisfying such a long term objective , there are certain kinds of problems and data collecting which should be given first priority ...
Página 475
... role of dissemination agents , as they in fact do in rural Syria . Soldiers and migratory work- ers , because they often spend part of their time in one environment , and then return to their regular places of abode , may also serve as ...
... role of dissemination agents , as they in fact do in rural Syria . Soldiers and migratory work- ers , because they often spend part of their time in one environment , and then return to their regular places of abode , may also serve as ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York