The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 63
... selection of reading matter.25 A common prestige motive toward reading is found in the reader's desire to put himself in the place of book characters who do things that win them admiration and success . The boy reading about soldiers ...
... selection of reading matter.25 A common prestige motive toward reading is found in the reader's desire to put himself in the place of book characters who do things that win them admiration and success . The boy reading about soldiers ...
Página 122
... selected to play a major role in most cognitive organizations ? " is to ask the question , “ What func- tion does any cognitive organization serve ? " The answer to this ques- tion not only will tell us what objects will be selected for ...
... selected to play a major role in most cognitive organizations ? " is to ask the question , “ What func- tion does any cognitive organization serve ? " The answer to this ques- tion not only will tell us what objects will be selected for ...
Página 233
... selected for further study . Each item is evaluated by determining whether the " high " scorers on the total test respond to the particular item with a higher score than do those who are " low " scorers on the total test . If there is ...
... selected for further study . Each item is evaluated by determining whether the " high " scorers on the total test respond to the particular item with a higher score than do those who are " low " scorers on the total test . If there is ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York