The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 81
Página 222
... situation . Many situations are problematical in that they involve new and strange objects or new combinations or arrangements of familiar objects , as in the old illustration of the cow in the parlor . These problem situations require ...
... situation . Many situations are problematical in that they involve new and strange objects or new combinations or arrangements of familiar objects , as in the old illustration of the cow in the parlor . These problem situations require ...
Página 422
... situation was a real threat to him . Just what constitutes a personal threat to an individual must be briefly examined . When an individual believes that a situation threatens him he means that it threatens not only his physical self ...
... situation was a real threat to him . Just what constitutes a personal threat to an individual must be briefly examined . When an individual believes that a situation threatens him he means that it threatens not only his physical self ...
Página 534
... situation over which Goebbels could not exercise propaganda control . In other situations involving a demoralizing amount of anxiety he could be more active . “ To see things in a realistic light " when the military situation in Tunisia ...
... situation over which Goebbels could not exercise propaganda control . In other situations involving a demoralizing amount of anxiety he could be more active . “ To see things in a realistic light " when the military situation in Tunisia ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York