The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 42
Página 293
... soldiers ' attitudes and opinions . " In order to provide data for “ policy - makers . . . responsible for planning the information , educa- tion , and orientation programs , " the Experimental Section of the Re- search Branch undertook ...
... soldiers ' attitudes and opinions . " In order to provide data for “ policy - makers . . . responsible for planning the information , educa- tion , and orientation programs , " the Experimental Section of the Re- search Branch undertook ...
Página 502
... soldiers were ex- tremely ignorant of the state of affairs on that front and made little attempt to reduce their ignorance , still the question of Russians was so emotionally charged , so much the source of anxiety , that it is quite ...
... soldiers were ex- tremely ignorant of the state of affairs on that front and made little attempt to reduce their ignorance , still the question of Russians was so emotionally charged , so much the source of anxiety , that it is quite ...
Página 512
... soldiers and decent individuals would never think of deserting . Twenty - two declared that events justified belief in the leaflets , but they clearly implied that this had been of little importance in their battle experiences . In ...
... soldiers and decent individuals would never think of deserting . Twenty - two declared that events justified belief in the leaflets , but they clearly implied that this had been of little importance in their battle experiences . In ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York