The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 33
Página 195
... stereotypes . It is necessary occasionally to remind oneself that , for example , the use of the values 25 % in Australia and 13 % in Italy in conjunction ... STEREOTYPES Table 5 brings together the percentages National Stereotypes 195.
... stereotypes . It is necessary occasionally to remind oneself that , for example , the use of the values 25 % in Australia and 13 % in Italy in conjunction ... STEREOTYPES Table 5 brings together the percentages National Stereotypes 195.
Página 203
... stereotypes are less likely to govern the likes and dislikes between nations than to adapt themselves to the positive or negative relationship based on matters unrelated to ... stereotype question indicate : ( National Stereotypes 203.
... stereotypes are less likely to govern the likes and dislikes between nations than to adapt themselves to the positive or negative relationship based on matters unrelated to ... stereotype question indicate : ( National Stereotypes 203.
Página 204
... stereotypes of one's own countrymen are invariably in flatter- ing terms ; and ( 4 ) that the prevalence of complimentary over deroga- tory terms in a national stereotype is a good index of friendliness between nations . There is ...
... stereotypes of one's own countrymen are invariably in flatter- ing terms ; and ( 4 ) that the prevalence of complimentary over deroga- tory terms in a national stereotype is a good index of friendliness between nations . There is ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York