The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 128
... structures ; each of our perceptions is not an experience that " lives a life of its own , " as it were . Every perception is embedded in an organization of other percepts the whole going to make up a specific " cognitive structure ...
... structures ; each of our perceptions is not an experience that " lives a life of its own , " as it were . Every perception is embedded in an organization of other percepts the whole going to make up a specific " cognitive structure ...
Página 133
... structure If we are to know just why certain perceptions are organized together with other perceptions to make one cognitive structure , we must have some general understanding of what determines why an individual will organize the ...
... structure If we are to know just why certain perceptions are organized together with other perceptions to make one cognitive structure , we must have some general understanding of what determines why an individual will organize the ...
Página 476
... structure and eventually reach the " poorest wage earner . " More recent studies have shown that such a stereotype greatly oversimplifies and misrepresents the actual situation . On each level of the social structure , there are ...
... structure and eventually reach the " poorest wage earner . " More recent studies have shown that such a stereotype greatly oversimplifies and misrepresents the actual situation . On each level of the social structure , there are ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York