The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 496
... superego functions . These identifications facilitate the gratifying completion of impulses , as superego functions have been projected upon the propagandist , and as he is idealized in an archaic sense : omnipotence , ominscience and ...
... superego functions . These identifications facilitate the gratifying completion of impulses , as superego functions have been projected upon the propagandist , and as he is idealized in an archaic sense : omnipotence , ominscience and ...
Página 497
... Superego identifications cease to function with ever more individuals , and finally they function only with the fanatics . When that situation crystallized in Germany with the ap- proach of defeat , two devices were adopted : First , a ...
... Superego identifications cease to function with ever more individuals , and finally they function only with the fanatics . When that situation crystallized in Germany with the ap- proach of defeat , two devices were adopted : First , a ...
Página 499
... superego functions . One might tentatively formulate the hypothesis that in a situation in which the ego functions smoothly , the tension between ego and superego is apt to be low . In fact , we find in the study of superego formation ...
... superego functions . One might tentatively formulate the hypothesis that in a situation in which the ego functions smoothly , the tension between ego and superego is apt to be low . In fact , we find in the study of superego formation ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York