The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 135
... tion of the factor of similarity in the perception of causality , we can again quote from Duncker : - At least as ... tion , " Fritz Heider ( 1944 ) in his very helpful analysis of the percep- tion of causality points out that the ...
... tion of the factor of similarity in the perception of causality , we can again quote from Duncker : - At least as ... tion , " Fritz Heider ( 1944 ) in his very helpful analysis of the percep- tion of causality points out that the ...
Página 293
... tion , and orientation programs , " the Experimental Section of the Re- search Branch undertook a series of " studies dealing with the effec- tiveness of films and other mass - communication devices " used in the orientation program ...
... tion , and orientation programs , " the Experimental Section of the Re- search Branch undertook a series of " studies dealing with the effec- tiveness of films and other mass - communication devices " used in the orientation program ...
Página 578
... tion , more often than conversa- tion , 291 change in groups , 360 change related to environmental change , 214 change through mass communica- tion , 209 change through use of one - sided vs. two - sided message , 261 ff . civic , 318 ...
... tion , more often than conversa- tion , 291 change in groups , 360 change related to environmental change , 214 change through mass communica- tion , 209 change through use of one - sided vs. two - sided message , 261 ff . civic , 318 ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York