Narconomics: How to Run a Drug CartelPublicAffairs, 2016 M02 23 - 288 páginas Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work -- and stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes "Bin Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. |
Dentro del libro
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Página 1
... Mexican desert, one passenger onboard Interjet Flight 2283 is fiddling nervously with a small package hidden in his sock, wondering if he has made a terrible mistake. Juárez, a brash border city of scorching days and freezing nights, is ...
... Mexican desert, one passenger onboard Interjet Flight 2283 is fiddling nervously with a small package hidden in his sock, wondering if he has made a terrible mistake. Juárez, a brash border city of scorching days and freezing nights, is ...
Página 4
... Mexican Army's commander in the region, proudly announced that the smoldering stash had been worth 4.2 billion pesos, then equivalent to about $340 million. Some US newspapers went even further, reporting that the haul was worth more ...
... Mexican Army's commander in the region, proudly announced that the smoldering stash had been worth 4.2 billion pesos, then equivalent to about $340 million. Some US newspapers went even further, reporting that the haul was worth more ...
Página 5
... Mexican cartels have expanded on a franchise basis, with the same success as McDonald's. In El Salvador, the tattooed street gangs, once sworn blood-enemies, have discovered that collusion can sometimes be more profitable than ...
... Mexican cartels have expanded on a franchise basis, with the same success as McDonald's. In El Salvador, the tattooed street gangs, once sworn blood-enemies, have discovered that collusion can sometimes be more profitable than ...
Página 20
... Mexican farmers decided whether to grow legal crops or illicit ones.7 The authors focused on marijuana and opium ... Mexicans, whose consumption of the grain is almost like a drug addiction. Corn is the main ingredient in the tortilla ...
... Mexican farmers decided whether to grow legal crops or illicit ones.7 The authors focused on marijuana and opium ... Mexicans, whose consumption of the grain is almost like a drug addiction. Corn is the main ingredient in the tortilla ...
Página 21
... Mexican consumes two hundred pounds per year. A popular saying in the country goes, “Sin maíz, no hay país” (“Without corn, there is no country”). The tortilla-makers' union has as its logo a picture of a scowling Centéotl, the vengeful ...
... Mexican consumes two hundred pounds per year. A popular saying in the country goes, “Sin maíz, no hay país” (“Without corn, there is no country”). The tortilla-makers' union has as its logo a picture of a scowling Centéotl, the vengeful ...
Contenido
1 | |
9 | |
29 | |
THE PEOPLE PROBLEMS OF A DRUG CARTEL | 53 |
PR AND THE MADMEN OF SINALOA | 77 |
OFFSHORING | 103 |
Photo Section | 125 |
THE PROMISE AND PERILS OF FRANCHISING | 133 |
ORDERING A LINE ONLINE | 167 |
DIVERSIFYING INTO NEW MARKETS | 193 |
COMING FULL CIRCLE | 215 |
WHY ECONOMISTS MAKE THE BEST POLICE OFFICERS | 239 |
Acknowledgments | 255 |
Notes | 257 |
Index | 267 |
INNOVATING AHEADOF THE LAW | 149 |
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Términos y frases comunes
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