Narconomics: How to Run a Drug CartelPublicAffairs, 2016 M02 23 - 288 páginas Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work -- and stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes "Bin Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. |
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Página 24
... office to another, over an imaginary border—“you double the price of your product.” Getting higher yields from coca fields means that, for now at least, the small reduction in the amount of land being used to grow the plants has been in ...
... office to another, over an imaginary border—“you double the price of your product.” Getting higher yields from coca fields means that, for now at least, the small reduction in the amount of land being used to grow the plants has been in ...
Página 30
... office, the Zetas' supreme leader, Miguel Ángel Treviño, was nabbed near the Texas border. In March 2015, Mexican security forces captured his brother and successor, Omar, in a luxury home in a suburb of the northern city of Monterrey ...
... office, the Zetas' supreme leader, Miguel Ángel Treviño, was nabbed near the Texas border. In March 2015, Mexican security forces captured his brother and successor, Omar, in a luxury home in a suburb of the northern city of Monterrey ...
Página 33
... office? The drug trade in Juárez had long been controlled by the Carrillo Fuentes Organization, often called simply the Juárez cartel. In the 1990s, the gang was run by Amado Carrillo Fuentes, known as the “Lord of the Skies” because of ...
... office? The drug trade in Juárez had long been controlled by the Carrillo Fuentes Organization, often called simply the Juárez cartel. In the 1990s, the gang was run by Amado Carrillo Fuentes, known as the “Lord of the Skies” because of ...
Página 36
... running the force, fiercely denies this. In a bunkerlike concrete office less than a pistol shot away from the Texas border, Juárez's pugnacious mayor, Héctor Murguía Lardizábal, bristles when I ask if his 36 Narconomics.
... running the force, fiercely denies this. In a bunkerlike concrete office less than a pistol shot away from the Texas border, Juárez's pugnacious mayor, Héctor Murguía Lardizábal, bristles when I ask if his 36 Narconomics.
Página 39
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Contenido
1 | |
9 | |
29 | |
THE PEOPLE PROBLEMS OF A DRUG CARTEL | 53 |
PR AND THE MADMEN OF SINALOA | 77 |
OFFSHORING | 103 |
Photo Section | 125 |
THE PROMISE AND PERILS OF FRANCHISING | 133 |
ORDERING A LINE ONLINE | 167 |
DIVERSIFYING INTO NEW MARKETS | 193 |
COMING FULL CIRCLE | 215 |
WHY ECONOMISTS MAKE THE BEST POLICE OFFICERS | 239 |
Acknowledgments | 255 |
Notes | 257 |
Index | 267 |
INNOVATING AHEADOF THE LAW | 149 |
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Términos y frases comunes
able allowed American amount authorities banned become better border called cannabis carry cartels cause coca cocaine comes companies competition consumers cost countries crime criminal cross customers deal dealers demand drug cartels drugs economic effect face farmers firms force franchise gangs give growing hand heroin illegal important increase industry jail Juárez kill known less lives look managed marijuana means meet Mexican Mexico million move murder nearly offer Office once operations organized percent police president prison problem reason recent retail says seems sell side smuggling sometimes street supply things trade traffickers turn United violence Zetas