Narconomics: How to Run a Drug CartelPublicAffairs, 2016 M02 23 - 288 páginas Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work -- and stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes "Bin Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. |
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Página 13
... causing chocoholics to cut down on their habits, destroying coca plants ought to raise the price of cocaine, persuading drug users to consume less. Colombia and Peru, which are currently on friendlier terms with the United States than ...
... causing chocoholics to cut down on their habits, destroying coca plants ought to raise the price of cocaine, persuading drug users to consume less. Colombia and Peru, which are currently on friendlier terms with the United States than ...
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... cause cancer. The eradication campaign has been devastatingly successful, at least on the face of it. Over the past couple of decades, Bolivia, Colombia, and Peru have destroyed thousands of square miles of illegal coca plantations ...
... cause cancer. The eradication campaign has been devastatingly successful, at least on the face of it. Over the past couple of decades, Bolivia, Colombia, and Peru have destroyed thousands of square miles of illegal coca plantations ...
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... caused by droughts north of the border. The authors of the CGD study plotted this price information alongside data on the amount of land in Mexico dedicated to the growing of marijuana and opium. How easily were corn farmers tempted ...
... caused by droughts north of the border. The authors of the CGD study plotted this price information alongside data on the amount of land in Mexico dedicated to the growing of marijuana and opium. How easily were corn farmers tempted ...
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Contenido
1 | |
9 | |
29 | |
THE PEOPLE PROBLEMS OF A DRUG CARTEL | 53 |
PR AND THE MADMEN OF SINALOA | 77 |
OFFSHORING | 103 |
Photo Section | 125 |
THE PROMISE AND PERILS OF FRANCHISING | 133 |
ORDERING A LINE ONLINE | 167 |
DIVERSIFYING INTO NEW MARKETS | 193 |
COMING FULL CIRCLE | 215 |
WHY ECONOMISTS MAKE THE BEST POLICE OFFICERS | 239 |
Acknowledgments | 255 |
Notes | 257 |
Index | 267 |
INNOVATING AHEADOF THE LAW | 149 |
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