Narconomics: How to Run a Drug CartelPublicAffairs, 2016 M02 23 - 288 páginas Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work -- and stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes "Bin Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. |
Dentro del libro
Resultados 1-5 de 23
Página 3
... lives of other entrepreneurs: managing personnel, navigating government regulations, finding reliable suppliers, and dealing with competitors. Their clients have the same demands as other consumers, too. Like customers of any other ...
... lives of other entrepreneurs: managing personnel, navigating government regulations, finding reliable suppliers, and dealing with competitors. Their clients have the same demands as other consumers, too. Like customers of any other ...
Página 5
... live steer mooching around on the Argentine pampa using restaurant data from New York City. Yet this is effectively how the value of heroin seized in Afghanistan or cocaine intercepted in Colombia is sometimes estimated. In reality ...
... live steer mooching around on the Argentine pampa using restaurant data from New York City. Yet this is effectively how the value of heroin seized in Afghanistan or cocaine intercepted in Colombia is sometimes estimated. In reality ...
Página 6
... lives into policies that do not work. The world's taxpayers spend upward of $100 billion a year combating the illegal-drugs trade. The United States alone shells out some $20 billion just at the federal level, making 1.7 million drug ...
... lives into policies that do not work. The world's taxpayers spend upward of $100 billion a year combating the illegal-drugs trade. The United States alone shells out some $20 billion just at the federal level, making 1.7 million drug ...
Página 7
... lives laid down to stop them are not wasted, is easier when we recognize that they are run like other big multinational companies. This book is a business manual for drug lords. But it is also a blueprint for how to defeat them. Chapter ...
... lives laid down to stop them are not wasted, is easier when we recognize that they are run like other big multinational companies. This book is a business manual for drug lords. But it is also a blueprint for how to defeat them. Chapter ...
Página 31
... lives a year. Mexico's cartels and El Salvador's maras operate in the same region of the world, dealing the same products, and with the same readiness to resort to violence. Why is it then that in the space of a few years Mexico's ...
... lives a year. Mexico's cartels and El Salvador's maras operate in the same region of the world, dealing the same products, and with the same readiness to resort to violence. Why is it then that in the space of a few years Mexico's ...
Contenido
1 | |
9 | |
29 | |
THE PEOPLE PROBLEMS OF A DRUG CARTEL | 53 |
PR AND THE MADMEN OF SINALOA | 77 |
OFFSHORING | 103 |
Photo Section | 125 |
THE PROMISE AND PERILS OF FRANCHISING | 133 |
ORDERING A LINE ONLINE | 167 |
DIVERSIFYING INTO NEW MARKETS | 193 |
COMING FULL CIRCLE | 215 |
WHY ECONOMISTS MAKE THE BEST POLICE OFFICERS | 239 |
Acknowledgments | 255 |
Notes | 257 |
Index | 267 |
INNOVATING AHEADOF THE LAW | 149 |
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