Narconomics: How to Run a Drug CartelPublicAffairs, 2016 M02 23 - 288 páginas Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work -- and stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes "Bin Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility. More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them. |
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Página 5
... trade from a completely different perspective, applying basic economics? Look again at the cartels, and further similarities to legitimate businesses become clear. Colombian cocaine manufacturers have protected their profits by ...
... trade from a completely different perspective, applying basic economics? Look again at the cartels, and further similarities to legitimate businesses become clear. Colombian cocaine manufacturers have protected their profits by ...
Página 6
... trade— and to go on quoting fantasy figures such as the half-billion-dollar bonfire in Tijuana—has condemned governments to pouring money and lives into policies that do not work. The world's taxpayers spend upward of $100 billion a ...
... trade— and to go on quoting fantasy figures such as the half-billion-dollar bonfire in Tijuana—has condemned governments to pouring money and lives into policies that do not work. The world's taxpayers spend upward of $100 billion a ...
Página 9
... trade, a global business worth something like $90 billion a year, has its roots. Cocaine is consumed in every country on earth, but virtually every speck of it starts its life in one of three countries in South America: Bolivia ...
... trade, a global business worth something like $90 billion a year, has its roots. Cocaine is consumed in every country on earth, but virtually every speck of it starts its life in one of three countries in South America: Bolivia ...
Página 10
... trade has boomed, and the Yungas, a warm area of forest northeast of the capital, where people have been growing the leaf for centuries. We are heading to the latter, and as we slowly descend the eastern slope, the air gets warmer and ...
... trade has boomed, and the Yungas, a warm area of forest northeast of the capital, where people have been growing the leaf for centuries. We are heading to the latter, and as we slowly descend the eastern slope, the air gets warmer and ...
Página 12
... trade. The system is far from water-tight, though: the United Nations estimates that in 2014, Bolivia had about 20,400 hectares, or 50,400 acres, of land devoted to coca cultivation, enough to produce about 33,000 tons of dried 12 ...
... trade. The system is far from water-tight, though: the United Nations estimates that in 2014, Bolivia had about 20,400 hectares, or 50,400 acres, of land devoted to coca cultivation, enough to produce about 33,000 tons of dried 12 ...
Contenido
1 | |
9 | |
29 | |
THE PEOPLE PROBLEMS OF A DRUG CARTEL | 53 |
PR AND THE MADMEN OF SINALOA | 77 |
OFFSHORING | 103 |
Photo Section | 125 |
THE PROMISE AND PERILS OF FRANCHISING | 133 |
ORDERING A LINE ONLINE | 167 |
DIVERSIFYING INTO NEW MARKETS | 193 |
COMING FULL CIRCLE | 215 |
WHY ECONOMISTS MAKE THE BEST POLICE OFFICERS | 239 |
Acknowledgments | 255 |
Notes | 257 |
Index | 267 |
INNOVATING AHEADOF THE LAW | 149 |
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