Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página v
Elihu Katz, Paul Felix Lazarsfeld. To Rose and Maurice Katz , Influentials —1955 And to Ruth — for more than fifty years —2005 " And what is a still greater novelty , the.
Elihu Katz, Paul Felix Lazarsfeld. To Rose and Maurice Katz , Influentials —1955 And to Ruth — for more than fifty years —2005 " And what is a still greater novelty , the.
Página vi
Elihu Katz, Paul Felix Lazarsfeld. " And what is a still greater novelty , the mass do not now take their opinions from dignitaries in Church or State , from ostensible leaders , or from books . Their thinking is done for them by men ...
Elihu Katz, Paul Felix Lazarsfeld. " And what is a still greater novelty , the mass do not now take their opinions from dignitaries in Church or State , from ostensible leaders , or from books . Their thinking is done for them by men ...
Página vii
Elihu Katz, Paul Felix Lazarsfeld. Acknowledgments Introduction to the Transaction Edition Foreword , by Elmo Roper PART ONE xiii XV xxix THE PART PLAYED BY PEOPLE : A NEW FOCUS FOR THE STUDY OF MASS MEDIA EFFECTS Section One : Images of ...
Elihu Katz, Paul Felix Lazarsfeld. Acknowledgments Introduction to the Transaction Edition Foreword , by Elmo Roper PART ONE xiii XV xxix THE PART PLAYED BY PEOPLE : A NEW FOCUS FOR THE STUDY OF MASS MEDIA EFFECTS Section One : Images of ...
Página xii
Elihu Katz, Paul Felix Lazarsfeld. 8. Selection of Sample Appendix B. A Guide to the Questionnaire 1. Factual Decision Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated ...
Elihu Katz, Paul Felix Lazarsfeld. 8. Selection of Sample Appendix B. A Guide to the Questionnaire 1. Factual Decision Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated ...
Página xiv
Elihu Katz, Paul Felix Lazarsfeld. For reading drafts of the manuscript of Part One and making helpful suggestions ... Lazarsfeld's Legacy : The Power [ xiv ] Acknowledgments.
Elihu Katz, Paul Felix Lazarsfeld. For reading drafts of the manuscript of Part One and making helpful suggestions ... Lazarsfeld's Legacy : The Power [ xiv ] Acknowledgments.
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women