Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 73
Página xiii
... of analysis and writing the advice of C. Wright Mills was extremely valuable , often open- ing up completely new perspectives on the data . [ xiii ] For reading drafts of the manuscript of Part One and Acknowledgments.
... of analysis and writing the advice of C. Wright Mills was extremely valuable , often open- ing up completely new perspectives on the data . [ xiii ] For reading drafts of the manuscript of Part One and Acknowledgments.
Página xv
... Atre , Jeff Pooley , and Peter Simonson for their advice and to Irving Louis Horowitz , Michael Delli Carpini , and Peter Bearman for their encouragement . Bureau of Applied Social Research , notable among which were [ xv ]
... Atre , Jeff Pooley , and Peter Simonson for their advice and to Irving Louis Horowitz , Michael Delli Carpini , and Peter Bearman for their encouragement . Bureau of Applied Social Research , notable among which were [ xv ]
Página xix
... advice about marketing , fashion , or politics were more knowledgeable in their fields than those whom they influenced . Knowledge - gap studies — more European than American — ar- gued similarly that prior cognitive structure or ...
... advice about marketing , fashion , or politics were more knowledgeable in their fields than those whom they influenced . Knowledge - gap studies — more European than American — ar- gued similarly that prior cognitive structure or ...
Página 2
... advice ? Called on to suggest a procedure by which this possibility might be investigated , one of the authors of this volume sug- gested the following design : A sample of persons in a mod- erate - sized community were to be asked who ...
... advice ? Called on to suggest a procedure by which this possibility might be investigated , one of the authors of this volume sug- gested the following design : A sample of persons in a mod- erate - sized community were to be asked who ...
Página 4
... advice by other persons in their immediate environment . The locale of the study was selected by a number of ob- jective indices . For cities with approximately 60,000 popula- tion , all available census information was collected . A ...
... advice by other persons in their immediate environment . The locale of the study was selected by a number of ob- jective indices . For cities with approximately 60,000 popula- tion , all available census information was collected . A ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women