Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 80
Página ix
... Analysis in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V. Evaluating the Impact of Various Influences Marketing ...
... Analysis in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V. Evaluating the Impact of Various Influences Marketing ...
Página xii
... Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6 ... Analysis 353 1. The Evolution of the Follow - up Questionnaire 2. Two Kinds of Follow - up : Influential and Influencee 3 ...
... Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6 ... Analysis 353 1. The Evolution of the Follow - up Questionnaire 2. Two Kinds of Follow - up : Influential and Influencee 3 ...
Página xiii
... analysis of data which deserves thanks . In other cases the contribution consisted of a specific idea or a helpful prelimi- nary draft on a specific topic . We shall list the names of our associates in the sequence in which they worked ...
... analysis of data which deserves thanks . In other cases the contribution consisted of a specific idea or a helpful prelimi- nary draft on a specific topic . We shall list the names of our associates in the sequence in which they worked ...
Página xvii
... analysis . Their work is duly noted but understated— in the Acknowledgments and at the relevant sections . Almost a decade after the fieldwork , the project was still deemed unfin- ished by Lazarsfeld , who asked me in 1954 — to try my ...
... analysis . Their work is duly noted but understated— in the Acknowledgments and at the relevant sections . Almost a decade after the fieldwork , the project was still deemed unfin- ished by Lazarsfeld , who asked me in 1954 — to try my ...
Página xxvi
... Analysis of Listening to Daytime Sketches . " Studies in Philosophy and Social Science , 9 ( 1 ) , 65- 95 . Kadushin , C. ( 1976 ) . " Networks and Circles in the Production of Culture . " American Behavioral Scientist , 19 , 769-784 ...
... Analysis of Listening to Daytime Sketches . " Studies in Philosophy and Social Science , 9 ( 1 ) , 65- 95 . Kadushin , C. ( 1976 ) . " Networks and Circles in the Production of Culture . " American Behavioral Scientist , 19 , 769-784 ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women