Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xix
... compared the ways in which iso- lated and integrated children used action - adventure programs ; Edward Suchman ( 1941 ) discovered the kinds of listeners who were attracted to classical music on the radio . By the same to- ken ...
... compared the ways in which iso- lated and integrated children used action - adventure programs ; Edward Suchman ( 1941 ) discovered the kinds of listeners who were attracted to classical music on the radio . By the same to- ken ...
Página xxv
... Comparing Mediated and Interpersonal Communication Data . " In R. P. Hawkins , J. M. Wiemann , S. Pingree ( eds . ) , Advancing Communication Science : Merging Mass Media and Inter- Personal Processes . Newbury Park , Cal .: Sage ...
... Comparing Mediated and Interpersonal Communication Data . " In R. P. Hawkins , J. M. Wiemann , S. Pingree ( eds . ) , Advancing Communication Science : Merging Mass Media and Inter- Personal Processes . Newbury Park , Cal .: Sage ...
Página 3
... compared to the role of personal influences . Voters made up their minds in such a way that , in the end , they conformed closely to the political climate of their social environment . And there was ample evidence that these decisions ...
... compared to the role of personal influences . Voters made up their minds in such a way that , in the end , they conformed closely to the political climate of their social environment . And there was ample evidence that these decisions ...
Página 5
... compared with the mass media influences in their decision- making experiences . This led us to a detailed discussion of what we have called " impact analysis . " The problem is whether , under proper interviewing conditions , external ...
... compared with the mass media influences in their decision- making experiences . This led us to a detailed discussion of what we have called " impact analysis . " The problem is whether , under proper interviewing conditions , external ...
Página 23
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women