Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 80
Página xv
... concerned . There was talk of " lim- ited effects , " and anticipation of the " active audience . " It was implied that media effectiveness was somehow dependent on " supplementation " by interpersonal influence ( Lazarsfeld and Merton ...
... concerned . There was talk of " lim- ited effects , " and anticipation of the " active audience . " It was implied that media effectiveness was somehow dependent on " supplementation " by interpersonal influence ( Lazarsfeld and Merton ...
Página xix
... concerned with " meanings . " It is ironic that reception scholars , anchored in so - called cul- tural studies , renounce this ; James Curran ( 1990 ) has tried to right the record on this point . A further irony of reception re ...
... concerned with " meanings . " It is ironic that reception scholars , anchored in so - called cul- tural studies , renounce this ; James Curran ( 1990 ) has tried to right the record on this point . A further irony of reception re ...
Página xxiii
... now , we know that the media have only limited effects , as far as short - run persuasion is concerned . Even ( well - hidden ) ad- vertising research will confirm this . We know , since [ xxxiii ] Introduction to the Transaction Edition.
... now , we know that the media have only limited effects , as far as short - run persuasion is concerned . Even ( well - hidden ) ad- vertising research will confirm this . We know , since [ xxxiii ] Introduction to the Transaction Edition.
Página xxix
... concerned , the entire American public can be stratified into six groups . In the inner concentric circle is the smallest group , 1. Saturday Review , July , 1954 . [ xxix ] which I described as the " Great Thinkers . " Foreword.
... concerned , the entire American public can be stratified into six groups . In the inner concentric circle is the smallest group , 1. Saturday Review , July , 1954 . [ xxix ] which I described as the " Great Thinkers . " Foreword.
Página 1
... concerned with audience research , with the structure of the communications industry , and with the effect of mass media on various sectors of contemporary American life . These are units which , in their general out- lines , are ...
... concerned with audience research , with the structure of the communications industry , and with the effect of mass media on various sectors of contemporary American life . These are units which , in their general out- lines , are ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women