Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 84
Página xv
... concerned. There was talk of "limited effects," and anticipation of the "active audience." It was implied that media effectiveness was somehow dependent on "supplementation" by interpersonal influence (Lazarsfeld and Merton, 1948; Katz ...
... concerned. There was talk of "limited effects," and anticipation of the "active audience." It was implied that media effectiveness was somehow dependent on "supplementation" by interpersonal influence (Lazarsfeld and Merton, 1948; Katz ...
Página xix
... concerned with "meanings." It is ironic that reception scholars, anchored in so-called cultural studies, renounce this; James Curran (1990) has tried to right the record on this point. A further irony of reception research is its ...
... concerned with "meanings." It is ironic that reception scholars, anchored in so-called cultural studies, renounce this; James Curran (1990) has tried to right the record on this point. A further irony of reception research is its ...
Página xxiii
... the media have only limited effects, as far as short-run persuasion is concerned. Even (well-hidden) advertising research will confirm this. We know, since Plato, that personal [ xxxiii ] Introduction to the Transaction Edition.
... the media have only limited effects, as far as short-run persuasion is concerned. Even (well-hidden) advertising research will confirm this. We know, since Plato, that personal [ xxxiii ] Introduction to the Transaction Edition.
Página xxix
... concerned, the entire American public can be stratified into six groups. In the inner concentric circle is the smallest group, 1. Saturday Review, July, 1954. [ xxix ] which I described as the "Great Thinkers." Even when one Foreword.
... concerned, the entire American public can be stratified into six groups. In the inner concentric circle is the smallest group, 1. Saturday Review, July, 1954. [ xxix ] which I described as the "Great Thinkers." Even when one Foreword.
Página 1
... concerned with audience research, with the structure of the communications industry, and with the effect of mass media on various sectors of contemporary American life. These are units which, in their general outlines, are familiar to ...
... concerned with audience research, with the structure of the communications industry, and with the effect of mass media on various sectors of contemporary American life. These are units which, in their general outlines, are familiar to ...
Términos y frases comunes
activities actual advice analysis answer arena asked attitudes called cent chapter communications compared concerned consider course decision designated direct discussion effect evidence example experts exposure extent fact factors fashion field flow follow-up girls given greater gregariousness idea impact important indicated individuals influence influential interest interpersonal interview kind lead leadership least less life-cycle magazines major marketing mass media matter means movie opinion leaders opinion leadership original particular patterns picture play political position possible present problem public affairs questions radio reason recent relations relationship relative relevant respondents role sample seems situation small group social social status sources specific status status level suggest Table talk tend things tion turn types wives woman women