Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 72
Página xix
... considers the match between the " implied reader " of the text and the " real reader . " More sociologically oriented studies ( e.g. Liebes and Katz , 1990 ) aim to discover relationships between types of readers and types of readings ...
... considers the match between the " implied reader " of the text and the " real reader . " More sociologically oriented studies ( e.g. Liebes and Katz , 1990 ) aim to discover relationships between types of readers and types of readings ...
Página xxii
... consider the bearing of Personal Influence on the public sphere . The " two - step flow of communication " means more than that interpersonal relations intervene in the pro- cess of mass persuasion . Lazarsfeld's hypothesis rescued com ...
... consider the bearing of Personal Influence on the public sphere . The " two - step flow of communication " means more than that interpersonal relations intervene in the pro- cess of mass persuasion . Lazarsfeld's hypothesis rescued com ...
Página xxv
... consider the patterning of inter- actions among the different sources . 8. Instead of " snowballing " from a decision - maker within a sample to an influential outside , first build a social molecule around each atom in the sample ...
... consider the patterning of inter- actions among the different sources . 8. Instead of " snowballing " from a decision - maker within a sample to an influential outside , first build a social molecule around each atom in the sample ...
Página xxx
... considers the many fields in which great thinkers could exist , there probably aren't more than a half a dozen of these in the world at any one time , and usually the perspective of history years later is necessary to give them full ...
... considers the many fields in which great thinkers could exist , there probably aren't more than a half a dozen of these in the world at any one time , and usually the perspective of history years later is necessary to give them full ...
Página 9
... consider what small group research has contributed to an understanding of " communication to the group " —that is , to the problem of how groups keep in touch with their environ- ments , and how influences stemming from outside make ...
... consider what small group research has contributed to an understanding of " communication to the group " —that is , to the problem of how groups keep in touch with their environ- ments , and how influences stemming from outside make ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women