Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xxiii
... Discussion of these issues percolate more " con- sidered opinions . " These opinions circulate from cafe to cafe until they crystallize into Public Opinion , which feeds back to government , the media , and individual decisions . As ...
... Discussion of these issues percolate more " con- sidered opinions . " These opinions circulate from cafe to cafe until they crystallize into Public Opinion , which feeds back to government , the media , and individual decisions . As ...
Página xxxii
... discussions on current affairs and problems . They are members of a multi- tude of organizations that dot the American scene . They are alert citizens who strive to fulfill their obligations to society by performing the simple ...
... discussions on current affairs and problems . They are members of a multi- tude of organizations that dot the American scene . They are alert citizens who strive to fulfill their obligations to society by performing the simple ...
Página 5
... discussion of what we have called " impact analysis . " The problem is whether , under proper interviewing conditions , external factors such as advertising or another person's advice can be traced into a decision made by a particular ...
... discussion of what we have called " impact analysis . " The problem is whether , under proper interviewing conditions , external factors such as advertising or another person's advice can be traced into a decision made by a particular ...
Página 17
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Página 21
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women