Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 69
Página vii
... EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
... EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
Página xi
... Effect XV . A Summary of Influences and Influentials The Social Location of Opinion Leader Concentrations Subjective Interest as a Leadership Determinant The Flow of Influence : A Review Opinion Leader Profiles Multiple - Area ...
... Effect XV . A Summary of Influences and Influentials The Social Location of Opinion Leader Concentrations Subjective Interest as a Leadership Determinant The Flow of Influence : A Review Opinion Leader Profiles Multiple - Area ...
Página xv
... Effects * In The Famous debate between Emile Durkheim and Gabriel Tarde ( Clark , 1969 ) , Durkheim argued that sociology was about the compelling power of social norms , while Tarde , the ostensible loser , gave priority to the study ...
... Effects * In The Famous debate between Emile Durkheim and Gabriel Tarde ( Clark , 1969 ) , Durkheim argued that sociology was about the compelling power of social norms , while Tarde , the ostensible loser , gave priority to the study ...
Página xvi
... effects , " such as Gitlin ( 1978 ) , who ar- gued that the opinion leader idea was mere camouflage for the direct effects of the media , and from researchers such as Lang ( 1981 ) , Adorno ( 1969 ) , and McLuhan ( 1964 ) , who insisted ...
... effects , " such as Gitlin ( 1978 ) , who ar- gued that the opinion leader idea was mere camouflage for the direct effects of the media , and from researchers such as Lang ( 1981 ) , Adorno ( 1969 ) , and McLuhan ( 1964 ) , who insisted ...
Página xvii
... effects , in which the study of short - run persuasion occupies only one corner ( Klapper , 1960 ; Katz , 2001 ) . It is true , nevertheless , that this is the corner in which he was most active . Work on this scale cannot be done alone ...
... effects , in which the study of short - run persuasion occupies only one corner ( Klapper , 1960 ; Katz , 2001 ) . It is true , nevertheless , that this is the corner in which he was most active . Work on this scale cannot be done alone ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women