Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 36
Página xx
... ence selectivity , ( 2 ) a sequence of adoptions over time , and ( 3 ) the mediation of influentials and social networks . Thus , while the " decision " studies discovered selectivity and personal net- works , " diffusion " studies ...
... ence selectivity , ( 2 ) a sequence of adoptions over time , and ( 3 ) the mediation of influentials and social networks . Thus , while the " decision " studies discovered selectivity and personal net- works , " diffusion " studies ...
Página xxvi
... ence . Chicago , University of Chicago Press . Coleman , J. , Katz , E. , and Menzel , H. ( 1966 ) . Medical Innovation : A Diffusion Study . Indianapolis : Bobbs - Merrill . Curran , J. ( 1990 ) . " The New Revisionism in Mass ...
... ence . Chicago , University of Chicago Press . Coleman , J. , Katz , E. , and Menzel , H. ( 1966 ) . Medical Innovation : A Diffusion Study . Indianapolis : Bobbs - Merrill . Curran , J. ( 1990 ) . " The New Revisionism in Mass ...
Página xxxii
... are , in a sense , the broad audi- ence to whom the vast chain of communications of ideas is ultimately directed — at least one end of the spectrum . These six groups are loosely formed groups . They are [ xxxii ] Foreword.
... are , in a sense , the broad audi- ence to whom the vast chain of communications of ideas is ultimately directed — at least one end of the spectrum . These six groups are loosely formed groups . They are [ xxxii ] Foreword.
Página 6
... ence rarely crosses from one social stratum to another . How- ever useful and informative such findings are , it should not be overlooked that they don't settle , but rather open up , an inter- esting and complex topic of inquiry . This ...
... ence rarely crosses from one social stratum to another . How- ever useful and informative such findings are , it should not be overlooked that they don't settle , but rather open up , an inter- esting and complex topic of inquiry . This ...
Página 9
... ence and the mass media becomes evident . Here , however , small group research can contribute only a little , since so much of this work has been carried out in laboratories where the natural environment is intentionally eliminated ...
... ence and the mass media becomes evident . Here , however , small group research can contribute only a little , since so much of this work has been carried out in laboratories where the natural environment is intentionally eliminated ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women