Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página xxi
... example , the sociometric mapping of physicians ' relationships made it possible to follow the new antibiotic as it traveled through their interpersonal networks , revealing changes in the rate of adop- tion at each point in time ...
... example , the sociometric mapping of physicians ' relationships made it possible to follow the new antibiotic as it traveled through their interpersonal networks , revealing changes in the rate of adop- tion at each point in time ...
Página xxii
... example , it was clear that husbands influenced the vote decisions of their spouses , and were more likely to follow politics in the media . Politics was the one area in which influence crossed class [ xxii ] Introduction to the ...
... example , it was clear that husbands influenced the vote decisions of their spouses , and were more likely to follow politics in the media . Politics was the one area in which influence crossed class [ xxii ] Introduction to the ...
Página xxiii
... example , despairs of the media as agents of information ; even worse , they keep people home . Civic affairs rest on the shoulders of television's escapees . Others , like Mutz ( 1998 ) , disagree , point- ing out that democracy ...
... example , despairs of the media as agents of information ; even worse , they keep people home . Civic affairs rest on the shoulders of television's escapees . Others , like Mutz ( 1998 ) , disagree , point- ing out that democracy ...
Página 2
... example or their advice ? Called on to suggest a procedure by which this possibility might be investigated , one of the authors of this volume sug- gested the following design : A sample of persons in a mod- erate - sized community were ...
... example or their advice ? Called on to suggest a procedure by which this possibility might be investigated , one of the authors of this volume sug- gested the following design : A sample of persons in a mod- erate - sized community were ...
Página 7
... example , if one looked at a person in isolation or as simply an element in a statistical aggregate , something was left out of the picture . It had become obvious that the influence of mass media are not only paralleled by the ...
... example , if one looked at a person in isolation or as simply an element in a statistical aggregate , something was left out of the picture . It had become obvious that the influence of mass media are not only paralleled by the ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women