Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página x
... Experts in Public Affairs The Experts and the Flow of Influence Gregariousness and Public Affairs Leadership Life - Cycle Position and Public Affairs Leadership 1. Procedure Used in Selecting Cities 2. Evaluation of the [ x ] Contents.
... Experts in Public Affairs The Experts and the Flow of Influence Gregariousness and Public Affairs Leadership Life - Cycle Position and Public Affairs Leadership 1. Procedure Used in Selecting Cities 2. Evaluation of the [ x ] Contents.
Página xi
... Expert Social Status and Movie Leadership The Flow of Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass ...
... Expert Social Status and Movie Leadership The Flow of Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass ...
Página xxxii
... experts " to whom a sixth group turn for guidance in formulating their own ideas of what is good or bad politically , economically , or socially . One of them has a little group of fifty to whom his word on whether Middleville can ...
... experts " to whom a sixth group turn for guidance in formulating their own ideas of what is good or bad politically , economically , or socially . One of them has a little group of fifty to whom his word on whether Middleville can ...
Página 75
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Página 93
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women