Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 81
Página xxi
... fact of adoption . There is equally strong interest in the identities of the " who " and " whom " of the influence dyad in order to chart the direction of flow . The diffusion model is also interested in adoption , but it is in the ...
... fact of adoption . There is equally strong interest in the identities of the " who " and " whom " of the influence dyad in order to chart the direction of flow . The diffusion model is also interested in adoption , but it is in the ...
Página xxx
... fact , on the contrary , in many cases they are rarely and little known by those who live in the same period with them . By way of illustration , let us name a few Great Thinkers ( no doubt we have a number now living , but to avoid con ...
... fact , on the contrary , in many cases they are rarely and little known by those who live in the same period with them . By way of illustration , let us name a few Great Thinkers ( no doubt we have a number now living , but to avoid con ...
Página 2
... fact sub- scribers to national news magazines . See Merton's " Patterns of Influence : A Study of Interpersonal Influence and of Communications Behavior in a Local Simultaneously , another study had focused attention on what were [ 2 ] ...
... fact sub- scribers to national news magazines . See Merton's " Patterns of Influence : A Study of Interpersonal Influence and of Communications Behavior in a Local Simultaneously , another study had focused attention on what were [ 2 ] ...
Página 7
... fact that the empirical study of human action could hardly find better material than this to develop systematic knowledge . At another place , one of the authors discusses this matter in considerable detail . There seems to be no point ...
... fact that the empirical study of human action could hardly find better material than this to develop systematic knowledge . At another place , one of the authors discusses this matter in considerable detail . There seems to be no point ...
Página 9
... fact , we soon realized that there is a great deal of material which de- serves scrutiny from our special point of view . There is rapidly accumulating a fund of anthropological data in which the inter- play between mass media and ...
... fact , we soon realized that there is a great deal of material which de- serves scrutiny from our special point of view . There is rapidly accumulating a fund of anthropological data in which the inter- play between mass media and ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women