Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página 5
... factors such as advertising or another person's advice can be traced into a decision made by a particular respondent . Both authors of the present volume have carried out a number of studies in which this kind of question was raised ...
... factors such as advertising or another person's advice can be traced into a decision made by a particular respondent . Both authors of the present volume have carried out a number of studies in which this kind of question was raised ...
Página 8
... factors impinging upon groups from the out- side . As far as " communications within the group " are concerned two major sets of findings current in small group research are of considerable relevance : ( a ) Ostensibly private opinions ...
... factors impinging upon groups from the out- side . As far as " communications within the group " are concerned two major sets of findings current in small group research are of considerable relevance : ( a ) Ostensibly private opinions ...
Página 20
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women