Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 28
Página x
... Fashion Leadership Does Interest Determine Leadership ? The Flow of Influence : Two Approaches ( 1 ) The “ Export " Index ( 2 ) The Follow - Up Story Gregariousness and Fashion Leadership Social Status and Fashion Leadership The Joint ...
... Fashion Leadership Does Interest Determine Leadership ? The Flow of Influence : Two Approaches ( 1 ) The “ Export " Index ( 2 ) The Follow - Up Story Gregariousness and Fashion Leadership Social Status and Fashion Leadership The Joint ...
Página xix
... fashion , or politics were more knowledgeable in their fields than those whom they influenced . Knowledge - gap studies — more European than American — ar- gued similarly that prior cognitive structure or differing degrees of interest ...
... fashion , or politics were more knowledgeable in their fields than those whom they influenced . Knowledge - gap studies — more European than American — ar- gued similarly that prior cognitive structure or differing degrees of interest ...
Página xxi
... fashion x to y , while Ms. B may be going from y to x ) . Its primary interest is in " why , " that is , in the intrinsic attraction of an item , in the extrinsic sources of influence that recommended it , and in the fact of adoption ...
... fashion x to y , while Ms. B may be going from y to x ) . Its primary interest is in " why , " that is , in the intrinsic attraction of an item , in the extrinsic sources of influence that recommended it , and in the fact of adoption ...
Página 4
... interest . This seemed to suggest that influences stemming from the media make contact with opinion leaders who , in ... fashion as rep- resented especially by dresses , cosmetics and various beauty treatments ; attendance at movies ...
... interest . This seemed to suggest that influences stemming from the media make contact with opinion leaders who , in ... fashion as rep- resented especially by dresses , cosmetics and various beauty treatments ; attendance at movies ...
Página 110
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women