Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página x
... Fashion Leaders " The Girls " : Life - Cycle Position and Fashion Leadership Does Interest Determine Leadership ? The Flow of Influence : Two Approaches ( 1 ) The “ Export " Index ( 2 ) The Follow - Up Story Gregariousness and Fashion ...
... Fashion Leaders " The Girls " : Life - Cycle Position and Fashion Leadership Does Interest Determine Leadership ? The Flow of Influence : Two Approaches ( 1 ) The “ Export " Index ( 2 ) The Follow - Up Story Gregariousness and Fashion ...
Página xxiv
... leadership of " opinion leaders " is spelled with a small " 1. " As everyday influentials , they are ubiquitous ; it ... fashion , marketing , movies , edu- cation , sports , etc. Studying conversations is a better way to understand ...
... leadership of " opinion leaders " is spelled with a small " 1. " As everyday influentials , they are ubiquitous ; it ... fashion , marketing , movies , edu- cation , sports , etc. Studying conversations is a better way to understand ...
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... fashion , marketing , etc. may be conceptualized as communications systems : He gave us a glimpse and a go- ahead ... Leaders . " Annals of the American Academy of Political and Social Science , 566 , 37-54 . Chaffee , S. and Mutz , D ...
... fashion , marketing , etc. may be conceptualized as communications systems : He gave us a glimpse and a go- ahead ... Leaders . " Annals of the American Academy of Political and Social Science , 566 , 37-54 . Chaffee , S. and Mutz , D ...
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Elihu Katz, Paul Felix Lazarsfeld. opinion leaders were more likely to expose ... leaders who , in turn , pass them on to other people . An obvious ques- tion ... fashion as rep- resented especially by dresses , cosmetics and various ...
Elihu Katz, Paul Felix Lazarsfeld. opinion leaders were more likely to expose ... leaders who , in turn , pass them on to other people . An obvious ques- tion ... fashion as rep- resented especially by dresses , cosmetics and various ...
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women