Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 72
Página vii
... Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an Intervening Variable The Common Elements in the Pattern Section Two : Norms and Networks in the Process of Persuasion : Linking ...
... Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an Intervening Variable The Common Elements in the Pattern Section Two : Norms and Networks in the Process of Persuasion : Linking ...
Página xiii
... idea or a helpful prelimi- nary draft on a specific topic . We shall list the names of our associates in the sequence in which they worked on the various phases of the study . The statistical work which led to the selection of the town ...
... idea or a helpful prelimi- nary draft on a specific topic . We shall list the names of our associates in the sequence in which they worked on the various phases of the study . The statistical work which led to the selection of the town ...
Página xvi
... idea was mere camouflage for the direct effects of the media , and from researchers such as Lang ( 1981 ) , Adorno ( 1969 ) , and McLuhan ( 1964 ) , who insisted that the power of the media lay in slowing change or in " long - run ...
... idea was mere camouflage for the direct effects of the media , and from researchers such as Lang ( 1981 ) , Adorno ( 1969 ) , and McLuhan ( 1964 ) , who insisted that the power of the media lay in slowing change or in " long - run ...
Página xx
... idea that refocused me- dia research on the nodes that connect the media and interper- sonal networks . This is how the norms and networks of primary groups insinuated themselves into the Columbia studies of mass communication ...
... idea that refocused me- dia research on the nodes that connect the media and interper- sonal networks . This is how the norms and networks of primary groups insinuated themselves into the Columbia studies of mass communication ...
Página xxiii
... ideas and that political talk engages only the like - minded . The media , therefore , are our only recourse to what others think . Schudson ( 1997 ) , too , finds little use for political conversation . Had Lazarsfeld remained in the ...
... ideas and that political talk engages only the like - minded . The media , therefore , are our only recourse to what others think . Schudson ( 1997 ) , too , finds little use for political conversation . Had Lazarsfeld remained in the ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women