Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 89
Página xx
... important differences between " decision " and " dif- fusion . " The decision model , at least in Decatur , is indifferent to time and indifferent to the object of change ( Ms. [ xx ] Introduction to the Transaction Edition.
... important differences between " decision " and " dif- fusion . " The decision model , at least in Decatur , is indifferent to time and indifferent to the object of change ( Ms. [ xx ] Introduction to the Transaction Edition.
Página xxix
... important area of knowl- edge about human behavior is that of learning how attitudes and opinions are transmitted : the study of communications . When we speak of studying communications , we must immediately face up to the transmission ...
... important area of knowl- edge about human behavior is that of learning how attitudes and opinions are transmitted : the study of communications . When we speak of studying communications , we must immediately face up to the transmission ...
Página xxx
... important philosophies or major theories which at some point in history have gained wide acceptance . Among the living I would venture to name only Einstein as a Great Thinker in the field of science . I name this one living exam- ple ...
... important philosophies or major theories which at some point in history have gained wide acceptance . Among the living I would venture to name only Einstein as a Great Thinker in the field of science . I name this one living exam- ple ...
Página xxxi
... important forum — national or international — and who are respected and listened to by a number of people . The United States Senate might be an illustration of such a forum , and as widely separated as Sen- ator Ralph Flanders and ...
... important forum — national or international — and who are respected and listened to by a number of people . The United States Senate might be an illustration of such a forum , and as widely separated as Sen- ator Ralph Flanders and ...
Página xxxii
... important . For they come to easily the largest number of people in the country — at least 75 million ; and if they are aroused , and enough of them vote , they can deter- mine in a basic sense the political and economic and socio ...
... important . For they come to easily the largest number of people in the country — at least 75 million ; and if they are aroused , and enough of them vote , they can deter- mine in a basic sense the political and economic and socio ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women