Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página 1
... indicate that a radio station or newspaper could be likened to a person who was com- municating a flow of messages . But in the meantime we have once again become interested in person - to - person com- munication and it now has become ...
... indicate that a radio station or newspaper could be likened to a person who was com- municating a flow of messages . But in the meantime we have once again become interested in person - to - person com- munication and it now has become ...
Página 3
... indicated that the effect of the mass media was small as compared to the role of personal influences . Voters made ... indicate the parallel existence of what was then called horizontal opinion leadership . Each social stratum generated ...
... indicated that the effect of the mass media was small as compared to the role of personal influences . Voters made ... indicate the parallel existence of what was then called horizontal opinion leadership . Each social stratum generated ...
Página 17
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women