Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 47
Página xxii
... inter- esting to note , again , how the media have almost dropped out of sight : compare the evolutionary course that led from selectivity to gratifications to reception with the course that led from inter- personal relations to ...
... inter- esting to note , again , how the media have almost dropped out of sight : compare the evolutionary course that led from selectivity to gratifications to reception with the course that led from inter- personal relations to ...
Página xxv
... inter- personal or mediated — serve different functions at various stages in decision - making . In general , consider the patterning of inter- actions among the different sources . 8. Instead of " snowballing " from a decision - maker ...
... inter- personal or mediated — serve different functions at various stages in decision - making . In general , consider the patterning of inter- actions among the different sources . 8. Instead of " snowballing " from a decision - maker ...
Página xxxiv
... inter - personal influence . An especially refreshing part of the study is that it deals in several dimensions . While much has been achieved in the field of political research , the authors in their study have gone into such areas as ...
... inter - personal influence . An especially refreshing part of the study is that it deals in several dimensions . While much has been achieved in the field of political research , the authors in their study have gone into such areas as ...
Página 2
... inter- relations which existed between them . This is exactly the kind of characterization which the sociometrist makes ; he asks the members of a group with whom they would like to talk or work and , from that information , determines ...
... inter- relations which existed between them . This is exactly the kind of characterization which the sociometrist makes ; he asks the members of a group with whom they would like to talk or work and , from that information , determines ...
Página 6
... inter- esting and complex topic of inquiry . This might be a good point to take a stand on an issue which is sometimes debated among social scientists . Many of them make a distinction between dignified and undignified topics of ...
... inter- esting and complex topic of inquiry . This might be a good point to take a stand on an issue which is sometimes debated among social scientists . Many of them make a distinction between dignified and undignified topics of ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women