Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página vii
... and Small Groups : The Shared Character of Opinions and Attitudes The Instrumental Function : The " Benefits " of Conformity 15 31 43 48 Providing a Social Reality Interaction : The Process of Convergence [ vii ] Contents.
... and Small Groups : The Shared Character of Opinions and Attitudes The Instrumental Function : The " Benefits " of Conformity 15 31 43 48 Providing a Social Reality Interaction : The Process of Convergence [ vii ] Contents.
Página viii
Elihu Katz, Paul Felix Lazarsfeld. Providing a Social Reality Interaction : The Process of Convergence The Attraction of Shared Values Interdependent Individuals Demand Conformity of Each Other Some Hasty Qualifications V. The Role of ...
Elihu Katz, Paul Felix Lazarsfeld. Providing a Social Reality Interaction : The Process of Convergence The Attraction of Shared Values Interdependent Individuals Demand Conformity of Each Other Some Hasty Qualifications V. The Role of ...
Página xvi
... interactions of mass media and interpersonal influence in the making of these everyday decisions . Taking a step beyond the voting studies , the Decatur study constructed influential - influencee dyads by " snowballing " from members of ...
... interactions of mass media and interpersonal influence in the making of these everyday decisions . Taking a step beyond the voting studies , the Decatur study constructed influential - influencee dyads by " snowballing " from members of ...
Página xix
... describe reading as a negotiated interaction with a text . It seems fair to say that the media are lost in the thicket of selectivity , and that reception theory has no special [ xix ] Introduction to the Transaction Edition.
... describe reading as a negotiated interaction with a text . It seems fair to say that the media are lost in the thicket of selectivity , and that reception theory has no special [ xix ] Introduction to the Transaction Edition.
Página xxiv
... interact at the individual level of decision - making and at the collective level of diffusion . Personal Influence represents first steps toward connecting a paradigm of decision - making— which had occupied Lazarsfeld since his ...
... interact at the individual level of decision - making and at the collective level of diffusion . Personal Influence represents first steps toward connecting a paradigm of decision - making— which had occupied Lazarsfeld since his ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women