Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 51
Página vii
... Communications Process Interpersonal Relations : The Discovery of “ People ” II . The Part Played by People The Opinion Leader Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an ...
... Communications Process Interpersonal Relations : The Discovery of “ People ” II . The Part Played by People The Opinion Leader Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an ...
Página xv
... communication . " " The Decatur Study " is an empirical validation of Lazarsfeld's serendipitous discovery , dating to The People's Choice , his 1940 study of voting decisions . He found that messages from the me- dia may be further ...
... communication . " " The Decatur Study " is an empirical validation of Lazarsfeld's serendipitous discovery , dating to The People's Choice , his 1940 study of voting decisions . He found that messages from the me- dia may be further ...
Página xviii
... interpersonal relations " —also a kind of selectivity , but at the group level — whereby messages are fil- tered through social networks and vetted in the light of group norms . These two , and their expansion in the " two - step flow ...
... interpersonal relations " —also a kind of selectivity , but at the group level — whereby messages are fil- tered through social networks and vetted in the light of group norms . These two , and their expansion in the " two - step flow ...
Página xx
... communication — for study of the reception " context " — sound like an opportunity to reintroduce both small groups and mass media ; we'll see . 2. Interpersonal Relations . The same sort of losing - touch- with - origins may be said to ...
... communication — for study of the reception " context " — sound like an opportunity to reintroduce both small groups and mass media ; we'll see . 2. Interpersonal Relations . The same sort of losing - touch- with - origins may be said to ...
Página xxii
... interpersonal networks and the me- dia . Medical journals and drug - company ... interpersonal networks themselves are sufficient for the take - off and spread ... communication " means more than that interpersonal relations intervene in ...
... interpersonal networks and the me- dia . Medical journals and drug - company ... interpersonal networks themselves are sufficient for the take - off and spread ... communication " means more than that interpersonal relations intervene in ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women