Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 49
Página vii
... Interpersonal Relations : The Discovery of “ People ” II . The Part Played by People The Opinion Leader Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an Intervening Variable The ...
... Interpersonal Relations : The Discovery of “ People ” II . The Part Played by People The Opinion Leader Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an Intervening Variable The ...
Página xviii
... interpersonal relations " —also a kind of selectivity , but at the group level — whereby messages are fil- tered ... communication research since the ' 50s and ' 60s , and not in- cidentally , to uncover Lazarsfeld's footprints . Let us ...
... interpersonal relations " —also a kind of selectivity , but at the group level — whereby messages are fil- tered ... communication research since the ' 50s and ' 60s , and not in- cidentally , to uncover Lazarsfeld's footprints . Let us ...
Página xx
... communication — for study of the reception " context " — sound like an opportunity to reintroduce both small groups and mass media ; we'll see . 2. Interpersonal Relations . The same sort of losing - touch- with - origins may be said to ...
... communication — for study of the reception " context " — sound like an opportunity to reintroduce both small groups and mass media ; we'll see . 2. Interpersonal Relations . The same sort of losing - touch- with - origins may be said to ...
Página xxii
... interpersonal networks and the me- dia . Medical journals and drug - company salesmen fed into phy- sicians ... relations to diffusion to social networks . IV . Let us turn now to consider the bearing of Personal Influence on the public ...
... interpersonal networks and the me- dia . Medical journals and drug - company salesmen fed into phy- sicians ... relations to diffusion to social networks . IV . Let us turn now to consider the bearing of Personal Influence on the public ...
Página 2
... relations which existed between them . This is exactly the kind of characterization which the sociometrist makes ... Interpersonal Influence and of Communications Behavior in a Local Simultaneously , another study had focused attention ...
... relations which existed between them . This is exactly the kind of characterization which the sociometrist makes ... Interpersonal Influence and of Communications Behavior in a Local Simultaneously , another study had focused attention ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women