Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 66
Página xvii
... kind that is commissioned by government or busi- ness need not detract from its academic usefulness and respect- ability . In a nod to the Frankfurt School , Lazarsfeld ( 1941 ) distinguished between " administrative " and " critical ...
... kind that is commissioned by government or busi- ness need not detract from its academic usefulness and respect- ability . In a nod to the Frankfurt School , Lazarsfeld ( 1941 ) distinguished between " administrative " and " critical ...
Página xviii
... kind of selectivity , but at the group level — whereby messages are fil- tered through social networks and vetted in the light of group norms . These two , and their expansion in the " two - step flow " of media - conversation - opinion ...
... kind of selectivity , but at the group level — whereby messages are fil- tered through social networks and vetted in the light of group norms . These two , and their expansion in the " two - step flow " of media - conversation - opinion ...
Página xx
... kind that occupied Lazarsfeld from Vienna to New York — this was a study of flow , or " diffusion , " that is , of a cascading sequence of deci- sions . By challenging the assumption that messages are received and acted upon ...
... kind that occupied Lazarsfeld from Vienna to New York — this was a study of flow , or " diffusion , " that is , of a cascading sequence of deci- sions . By challenging the assumption that messages are received and acted upon ...
Página 2
... kind of characterization which the sociometrist makes ; he asks the members of a group with whom they would like to talk or work and , from that information , determines which individuals are isolated and which are sought after . But ...
... kind of characterization which the sociometrist makes ; he asks the members of a group with whom they would like to talk or work and , from that information , determines which individuals are isolated and which are sought after . But ...
Página 3
... kind of leadership was discovered almost accidentally . During the 1940 presidential campaign the ef- fect of radio and print on developing vote decisions was investigated in an Ohio community . The findings of that study indicated that ...
... kind of leadership was discovered almost accidentally . During the 1940 presidential campaign the ef- fect of radio and print on developing vote decisions was investigated in an Ohio community . The findings of that study indicated that ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women