Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xxix
... less about the degree to which various forces have influence . One first step in approaching this important area of knowl- edge about human behavior is that of learning how attitudes and opinions are transmitted : the study of ...
... less about the degree to which various forces have influence . One first step in approaching this important area of knowl- edge about human behavior is that of learning how attitudes and opinions are transmitted : the study of ...
Página xxxii
... less at home in the world of ideas . This sixth group I have labelled the " Politically Inert . " These are people generally who are not very much at home in the world of ideas , at least when ideas are presented to them in raw or ...
... less at home in the world of ideas . This sixth group I have labelled the " Politically Inert . " These are people generally who are not very much at home in the world of ideas , at least when ideas are presented to them in raw or ...
Página 15
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Página 23
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Página 29
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women