Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página xxxi
... magazines , so would Henry Luce qualify . We could go on to Edison and Marconi in the field of science and technology . To be sure , some- times the Great Disseminators advocate " good " and some- times " bad " philosophies . However ...
... magazines , so would Henry Luce qualify . We could go on to Edison and Marconi in the field of science and technology . To be sure , some- times the Great Disseminators advocate " good " and some- times " bad " philosophies . However ...
Página 1
... magazines . He himself needs to be studied in his two - fold capacity as a communi- cator and as a relay point in the network of mass communica- tions . It therefore seems appropriate to include a volume on personal influence in the ...
... magazines . He himself needs to be studied in his two - fold capacity as a communi- cator and as a relay point in the network of mass communica- tions . It therefore seems appropriate to include a volume on personal influence in the ...
Página 2
... magazines they read . As can be readily seen , two research ideas were merged in this suggestion . One came from the field of sociometry : the relative position of different community members was to be ascertained by asking them about ...
... magazines they read . As can be readily seen , two research ideas were merged in this suggestion . One came from the field of sociometry : the relative position of different community members was to be ascertained by asking them about ...
Página 3
... . 10 , pp . 11-31 , 273-286 ) . 2. Lazarsfeld , Berelson and Gaudet , The People's Choice ( 4th ed .; New York : Columbia University Press , 1954 ) . opinion leaders were more likely to expose themselves to magazines. [ 3 ] Introduction.
... . 10 , pp . 11-31 , 273-286 ) . 2. Lazarsfeld , Berelson and Gaudet , The People's Choice ( 4th ed .; New York : Columbia University Press , 1954 ) . opinion leaders were more likely to expose themselves to magazines. [ 3 ] Introduction.
Página 4
... magazines and broadcasts especially tuned to their level of education and interest . This seemed to suggest that influences stemming from the media make contact with opinion leaders who , in turn , pass them on to other people . An ...
... magazines and broadcasts especially tuned to their level of education and interest . This seemed to suggest that influences stemming from the media make contact with opinion leaders who , in turn , pass them on to other people . An ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women