Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 47
Página x
... Marketing Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life - Cycle Position and Marketing Leadership : " The Large - Family Wives " Gregariousness and Marketing Leadership The Extent of Marketing Influence ...
... Marketing Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life - Cycle Position and Marketing Leadership : " The Large - Family Wives " Gregariousness and Marketing Leadership The Extent of Marketing Influence ...
Página xiii
... marketing and movie materials . When it came to the drafting of a text for publication , the component sections were ... leaders and Mr. Rossi's work was primarily in the section on the impact of personal influence . Through all the ...
... marketing and movie materials . When it came to the drafting of a text for publication , the component sections were ... leaders and Mr. Rossi's work was primarily in the section on the impact of personal influence . Through all the ...
Página xxiv
... leaders " is spelled with a small " 1. " As everyday influentials , they are ubiquitous ; it has proven of little ... marketing , movies , edu- cation , sports , etc. Studying conversations is a better way to understand persuasion than simply ...
... leaders " is spelled with a small " 1. " As everyday influentials , they are ubiquitous ; it has proven of little ... marketing , movies , edu- cation , sports , etc. Studying conversations is a better way to understand persuasion than simply ...
Página xxv
... marketing , etc. may be conceptualized as communications systems : He gave us a glimpse and a go- ahead and a good ... Leaders . " Annals of the American Academy of Political and Social Science , 566 , 37-54 . Chaffee , S. and Mutz , D ...
... marketing , etc. may be conceptualized as communications systems : He gave us a glimpse and a go- ahead and a good ... Leaders . " Annals of the American Academy of Political and Social Science , 566 , 37-54 . Chaffee , S. and Mutz , D ...
Página 4
Elihu Katz, Paul Felix Lazarsfeld. opinion leaders were more likely to expose ... leaders who , in turn , pass them on to other people . An obvious ques- tion ... marketing ; the area of fashion as rep- resented especially by dresses ...
Elihu Katz, Paul Felix Lazarsfeld. opinion leaders were more likely to expose ... leaders who , in turn , pass them on to other people . An obvious ques- tion ... marketing ; the area of fashion as rep- resented especially by dresses ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women