Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 88
Página iv
... references and index. ISBN 1-4128-0507-4 (pbk.: alk. paper) 1. Public opinion. 2. Mass media. I. Lazarsfeld, Paul Felix. II. Title. HM1236.K38 2005 303.3'8—dc22 2005043945 To Rose and Maurice Katz , Influentials —1955 And to.
... references and index. ISBN 1-4128-0507-4 (pbk.: alk. paper) 1. Public opinion. 2. Mass media. I. Lazarsfeld, Paul Felix. II. Title. HM1236.K38 2005 303.3'8—dc22 2005043945 To Rose and Maurice Katz , Influentials —1955 And to.
Página vii
... MASS MEDIA EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
... MASS MEDIA EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
Página viii
... Mass Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community : Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A ...
... Mass Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community : Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A ...
Página xi
... Mass Communications Opinion Leadership and Mass Media Effect XV . A Summary of Influences and Influentials The Social Location of Opinion Leader Concentrations Subjective Interest as a Leadership Determinant The Flow of Influence : A ...
... Mass Communications Opinion Leadership and Mass Media Effect XV . A Summary of Influences and Influentials The Social Location of Opinion Leader Concentrations Subjective Interest as a Leadership Determinant The Flow of Influence : A ...
Página xv
... communication . " " The Decatur Study " is an empirical validation of Lazarsfeld's serendipitous discovery , dating ... media messages , the " two step " hypothesis points to a shift in the balance of power between media and audiences ...
... communication . " " The Decatur Study " is an empirical validation of Lazarsfeld's serendipitous discovery , dating ... media messages , the " two step " hypothesis points to a shift in the balance of power between media and audiences ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women