Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página vii
... MASS MEDIA EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
... MASS MEDIA EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
Página viii
... Mass Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community : Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A ...
... Mass Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community : Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A ...
Página xi
... Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass ... Research 296 309 321 Appendix A. Choice of the City 335 8. Selection of Sample Appendix B. A Guide to the. 1. Procedure Used in ...
... Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass ... Research 296 309 321 Appendix A. Choice of the City 335 8. Selection of Sample Appendix B. A Guide to the. 1. Procedure Used in ...
Página xv
... communication . " " The Decatur Study " is an empirical validation of Lazarsfeld's serendipitous discovery , dating to ... media messages , the " two step " hypothesis points to a shift in the ... Research , notable among which were [ xv ]
... communication . " " The Decatur Study " is an empirical validation of Lazarsfeld's serendipitous discovery , dating to ... media messages , the " two step " hypothesis points to a shift in the ... Research , notable among which were [ xv ]
Página xvi
... mass media and interpersonal influence in the making of these everyday decisions . Taking a step beyond the voting studies , the Decatur study constructed influential - influencee dyads by " snowballing " from members of the original ...
... mass media and interpersonal influence in the making of these everyday decisions . Taking a step beyond the voting studies , the Decatur study constructed influential - influencee dyads by " snowballing " from members of the original ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women