Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 90
Página vii
... MEDIA EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
... MEDIA EFFECTS Section One : Images of the Mass Communications Process I. Between Media and Mass Mass Media Research : The Study of " Campaigns " Intervening Variables and the Study of Effect Four Intervening Variables in the Mass ...
Página viii
... Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community : Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A ...
... Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community : Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A ...
Página xi
... Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion Leadership and Mass Media Effect XV . A ...
... Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion Leadership and Mass Media Effect XV . A ...
Página xv
... media effectiveness was somehow dependent on " supplementation " by interpersonal influence ( Lazarsfeld and Merton , 1948 ; Katz and Popescu , 2004 ) . The hypothesis evoked interest . In addition to Decatur , it spawned a number of ...
... media effectiveness was somehow dependent on " supplementation " by interpersonal influence ( Lazarsfeld and Merton , 1948 ; Katz and Popescu , 2004 ) . The hypothesis evoked interest . In addition to Decatur , it spawned a number of ...
Página xvi
... media and interpersonal influence in the making of these everyday decisions . Taking a step beyond the voting studies , the Decatur study constructed influential - influencee dyads by " snowballing " from members of the original sample ...
... media and interpersonal influence in the making of these everyday decisions . Taking a step beyond the voting studies , the Decatur study constructed influential - influencee dyads by " snowballing " from members of the original sample ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women