Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xi
... Movie Leaders 296 "Youth Culture": Movie Leadership and the Life-Cycle Movie Leadership and Gregariousness: A Special Case Shared Movie-Going and the Flow of Influence Age and the Flow of Influence The Role of the Movie Expert Social Status ...
... Movie Leaders 296 "Youth Culture": Movie Leadership and the Life-Cycle Movie Leadership and Gregariousness: A Special Case Shared Movie-Going and the Flow of Influence Age and the Flow of Influence The Role of the Movie Expert Social Status ...
Página xiii
... movie materials. When it came to the drafting of a text for publication, the component sections were entrusted to ... leaders and Mr. Rossi's work was primarily in the section on the impact of personal influence. Through all the varying ...
... movie materials. When it came to the drafting of a text for publication, the component sections were entrusted to ... leaders and Mr. Rossi's work was primarily in the section on the impact of personal influence. Through all the varying ...
Página 138
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Términos y frases comunes
activities actual advice analysis answer arena asked attitudes called cent chapter communications compared concerned consider course decision designated direct discussion effect evidence example experts exposure extent fact factors fashion field flow follow-up girls given greater gregariousness idea impact important indicated individuals influence influential interest interpersonal interview kind lead leadership least less life-cycle magazines major marketing mass media matter means movie opinion leaders opinion leadership original particular patterns picture play political position possible present problem public affairs questions radio reason recent relations relationship relative relevant respondents role sample seems situation small group social social status sources specific status status level suggest Table talk tend things tion turn types wives woman women