Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 75
Página vii
... Norms and Networks in the Process of Persuasion : Linking Small Group Research with Mass Media Research III . An Essay in Convergence IV . Norms and Small Groups : The Shared Character of Opinions and Attitudes The Instrumental Function ...
... Norms and Networks in the Process of Persuasion : Linking Small Group Research with Mass Media Research III . An Essay in Convergence IV . Norms and Small Groups : The Shared Character of Opinions and Attitudes The Instrumental Function ...
Página xv
... norms , while Tarde , the ostensible loser , gave priority to the study of aggregation , how communi- cation from person to person to person contributes to the for- mation of these norms . In designing " The Decatur Study " —on which ...
... norms , while Tarde , the ostensible loser , gave priority to the study of aggregation , how communi- cation from person to person to person contributes to the for- mation of these norms . In designing " The Decatur Study " —on which ...
Página xviii
... norms . These two , and their expansion in the " two - step flow " of media - conversation - opinion , allow us to assess the progress of communication research since the ' 50s and ' 60s , and not in- cidentally , to uncover ...
... norms . These two , and their expansion in the " two - step flow " of media - conversation - opinion , allow us to assess the progress of communication research since the ' 50s and ' 60s , and not in- cidentally , to uncover ...
Página xx
... norms and networks of primary groups insinuated themselves into the Columbia studies of mass communication , including this one . The limited - effects paradigm that led from The People's Choice to Decatur found its next iteration in ...
... norms and networks of primary groups insinuated themselves into the Columbia studies of mass communication , including this one . The limited - effects paradigm that led from The People's Choice to Decatur found its next iteration in ...
Página xxiii
... norms emerge . V It is ironic that theory and research on " reception , " on " net- works , " and on " public space " are still struggling over the rela- tive power of the individual , the media , and interpersonal influence ( Chaffee ...
... norms emerge . V It is ironic that theory and research on " reception , " on " net- works , " and on " public space " are still struggling over the rela- tive power of the individual , the media , and interpersonal influence ( Chaffee ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women