Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 79
Página xi
... Leaders " Youth Culture " : Movie Leadership and the Life - Cycle Movie Leadership and Gregariousness : A Special ... Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion ...
... Leaders " Youth Culture " : Movie Leadership and the Life - Cycle Movie Leadership and Gregariousness : A Special ... Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion ...
Página xv
... opinion . Tarde's observation that " if no one conversed , the newspapers ... leaders " who intercept , interpret , and diffuse what they see and hear to ... advice and to Irving Louis Horowitz , Michael Delli Carpini , and Peter Bearman ...
... opinion . Tarde's observation that " if no one conversed , the newspapers ... leaders " who intercept , interpret , and diffuse what they see and hear to ... advice and to Irving Louis Horowitz , Michael Delli Carpini , and Peter Bearman ...
Página xvi
... opinion leaders relayed the content of newsweeklies to their constitu- ents , Bernard Berelson et al's ( 1954 ) sequel to the 1940 voting study , and Daniel Lerner's ( 1958 ) effort to identify opinion lead- ers in the process of ...
... opinion leaders relayed the content of newsweeklies to their constitu- ents , Bernard Berelson et al's ( 1954 ) sequel to the 1940 voting study , and Daniel Lerner's ( 1958 ) effort to identify opinion lead- ers in the process of ...
Página xxiv
... Opinion leaders perform different functions . Sometimes they are mere conduits . At other times , they select , interpret , or ad- vocate . Sometimes , they follow . 4. Where you find an opinion leader , you are bound to find a ...
... Opinion leaders perform different functions . Sometimes they are mere conduits . At other times , they select , interpret , or ad- vocate . Sometimes , they follow . 4. Where you find an opinion leader , you are bound to find a ...
Página xxv
... opinions diffuse , and how they coalesce into Public Opinion . In the prophetic ... Opinion Research , 13 , 245-269 . Berelson , B. , Lazarsfeld , P. , and ... Leaders . " Annals of the American Academy of Political and Social Science ...
... opinions diffuse , and how they coalesce into Public Opinion . In the prophetic ... Opinion Research , 13 , 245-269 . Berelson , B. , Lazarsfeld , P. , and ... Leaders . " Annals of the American Academy of Political and Social Science ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women